How to rank your app higher on google.
30,000 and counting… Do you know what I’m talking about? That is the approximate number of apps in the Google Play Store, with thousands of apps launching in every category and subcategory on a daily basis. Getting your app ranked by ASO is one of the most difficult problems that app publishers face nowadays.
If you are in the same situation, it is critical that you understand the various methods for increasing the visibility of your app and the volume of downloads from the Google Play Store.
So let’s start from the beginning:
App Store Optimization:
App Store Optimization (ASO) is the process of optimizing mobile applications in order for them to rank higher in the Google Play Store. The greater the visibility of your app, the greater the likelihood of frequent downloads. As a result, ASO is the secret weapon for ranking your app at the top of search results.
To help you understand, here are the various components that can influence your ASO:
Recognize your customer and market competition:
The first step in implementing an ASO strategy for your app is to understand your customer and their needs, as well as your market niche. Market research is extremely important in this case.
There should be a clear understanding of the app. Always consider the questions-
- What makes a customer want to download and use your app?
- What keywords are your customers looking for?
- How can these keywords help you gain an advantage over your competitors?
- Which keywords should be highlighted more prominently to highlight the USP (unique selling proposition) of your app?
Choosing the right keywords:
After you’ve addressed the above questions, the next step is to brainstorm keywords for your app – these can be anything related to the application and its features.
Some important points for keyword optimization include:-
1. Find the most popular keywords but not the most competitive ones.
2. If your app is similar to some of the popular apps already available, include their names in the description.
You can search for the right keywords on- KEYWORD PLANNER
Keywordintent.io
According to SENSOR TOWER study, the optimal number of times to repeat a keyword in an app store product page is five; this increases the chances of ranking for that specific keyword. Any additional mentions have little to no effect on the app’s ASO.
Selecting a Suitable App Name:
Having an appealing and unique name for your app isn’t just for branding purposes. Include all relevant keywords in the title itself to improve ASO results because the name will heavily influence app store search results.
App Description:
What is an app description?
An app’s description is a text paragraph that informs users of the app’s or game’s features. App Description is used to tell App Store visitors about the app and why they should download it. It’s an important aspect of your app store listing that should not be overlooked. It does, however, play a smaller role in App Store Optimization.
There are two types of app descriptions required- short and long descriptions.
- Short description: You have a character limit of 80 characters and must include all of your keywords.
Make sure to describe the core functionality of your app in this section so that users understand knows what they are downloading.
- Long Description: It is of maximum 4000 characters.
Keywords are also important in the long description, but never repeat a keyword more than five times.
Remember that most users only read the first few lines of your description, so it is important that the beginning should be impressive and catchy in order to entice the users to find interest and read further.
App Ratings:
App ratings are very important! The probability of your app ranking higher increases with its rating. Your app needs to be of good quality to receive higher ratings.
In order to avoid negative app reviews, you should consider the following:
1. Have an email address where users can contact you with questions and complaints (costumer care service).
2. Have a website for support.
3. Your app should receive frequent updates.
4. Fix the bugs in your application.
5. After you’ve addressed their concerns, always request another review.
CONCLUSION: App Store Optimization is a continuous process. These pointers are just a sample of the many additional tactics you can use to optimise your app and increase market penetration.
However, if you use each of the above- mentioned tips, you will undoubtedly be a better app developer than 95% of those currently on the market.